The Business Builder Lineup
HR Overview: What You Need to Know as a Business Owner
February 25, 2026
12:00pm - 1:00pm EST
Human Resources is one of the most important, and often overlooked, parts of running a business. In this Business Builder Workshop, Carolyn D. Ross, J.D., Founder of Ross Insight Solutions, will guide lice business owners through the HR essentials needed to stay compliant, protect their business, and support their teams with confidence.
With nearly 25 years of leadership experience in human resources, law, mediation, and coaching, Carolyn brings a practical, real-world approach to topics such as employee classification, payroll basics, required policies, handbooks, and internal processes. Her goal is to help business owners understand what “doing it right” actually looks like and identify gaps before they become costly problems.
Whether you already have employees, plan to hire in the future, or simply want peace of mind that your systems are aligned, this workshop will leave you with clarity, confidence, and actionable next steps.
Get Found in a Changing Search World: Don’t Let AI Leave Your Business Behind
March 19, 2026
12:00pm - 1:00pm EST
The way families search for help is changing fast and if your business isn’t showing up on Google, Bing, and AI-powered search tools, you’re likely being missed. In this Business Builder Workshop, Robyn Miller, Founder of MorningBird Media, will break down how lice business owners can increase their online visibility organically, without relying solely on paid ads.
This session will focus on practical, easy-to-understand strategies for showing up in traditional search results and emerging AI-driven search experiences, with a few examples of paid options for those who want to layer them in. Robyn brings a smart, approachable perspective to SEO and visibility, helping business owners understand what actually matters, and what doesn’t, when it comes to being found online.
As more families turn to AI and search tools to find services quickly, this workshop will help ensure your business isn’t left out of the conversation.
Online Booking: It’s not as
Scary as you Think
Date: TBA
12:00pm - 1:00pm EST
Let's be honest: the idea of setting up online booking feels overwhelming. But when a parent discovers lice at 10 PM and starts Googling for help, they're booking with whoever makes it easiest. Make sure you're getting that appointment, not your competitor.
Laurene is running this workshop and it’s designed to take the intimidation out of online booking. It will focus on Acuity Scheduling (though the concepts apply to most booking platforms), and show you exactly how to:
Set up a booking system that actually works for your business
Capture appointments even when you're not answering the phone
Go digital with intake forms and client notes
Give your staff access to schedules and client details (so you're not the bottleneck)
Run your business with way less chaos
Laurene has helped dozens of lice business owners set this up, and don’t worry, it's not as complicated as it seems. By the end of this session, you'll know exactly what to do and how to make online booking work for YOU.
More to come!
The learning doesn’t stop here. New Business Builder Workshops are added regularly, with bonus sessions announced throughout the year.
Stay connected so you don’t miss out. Leave your email below to get updates and important information as it’s released.